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The Basics of Creating a Successful Linkedin Campaign

Linkedin has been around since 2002, which in the tech world makes it ancient, and arguably still the most important business-to-business (B2B) social media platform. I would argue it has the best return on investment (ROI) of any social media platform.

LinkedIn is an especially good source for discovering leads. Hubspot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter. - Kinsta

So let's look at the basics of creating a successful Linkedin campaign:

#1 Define Your Goals:

What do you want to achieve with your LinkedIn campaign? Whether it's increasing brand awareness, generating leads, or promoting a new product, having clear goals will guide your campaign strategy.

#2 Know Your Audience:

Determine who your target audience is, what they are interested in, and how they engage with LinkedIn. This information will help you tailor your content and targeting to reach the right people.

(Photo Credit Kinsta and Linkedin)

#3 Create a Compelling Offer:

Offer something valuable to your target audience, such as a free trial, a discount, or an eBook. This will entice them to engage with your brand and provide their contact information.

#4 Use Eye-Catching Visuals:

Ensure your campaign's visual elements are eye-catching and engaging, such as high-quality images or videos that effectively convey your message. According to Linkedin's own website

Embed larger images instead of standard thumbnails. An image size of 1200 x 627 pixels is recommended. Content with larger visuals tend to get up to 38% higher CTR (click-through rates). - Linkedin

#5 Optimize Your Campaign for Mobile Devices:

Most LinkedIn users access the platform through their mobile devices, so it's essential to ensure your campaign is optimized for mobile viewing.

#6 Track and Measure Results:

Use LinkedIn's campaign analytics tools to track the success of your campaign and make data-driven decisions on how to improve it.

#7 Adjust and Refine:

Based on the results of your campaign, make adjustments and refinements to improve its effectiveness and achieve your goals.

Linkedin campaigns aren't the hardest social media campaigns to accomplish, but they are one of the most important. By following these steps and continually refining your approach, you can create a successful LinkedIn campaign that delivers results for your business.


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